Free Buying Signals Test How it works Pricing Insights About
How it works

First we learn who actually buys from you. Then we find more like them — while they’re in-market

We start by asking what was happening inside your best clients before they bought — first from what your market already shows, then from your own data. Those situations become market signals. The result isn’t just automated outbound — it’s outreach triggered by real buying conditions.

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Step zero — the research Free Buying Signals Test

We read your market before we ask for your data

Every engagement starts here, and this step is free. For five days we read your market from the outside — your site, the logos you show, reviews, the competitors you get compared to — and turn what we find into a first version of your ICP and 2–3 signal hypotheses. Nothing to connect and nothing to prepare on your side. What comes out is what the next stage checks against your own data.

Output: a first ICP + 2–3 signal hypotheses
First — who actually buys from you Buying Signals Engine

See the pattern behind your best deals

We build you a Revenue Intelligence system to find out who actually buys from you, and why. Under the hood it’s AI, built on a methodology that won’t let it guess: it loads the definitions you signed off on before it computes, checks every number against your source data, and says “I don’t know” rather than invent. It runs strictly on your data, in your terms.

1

We connect your data to see who really buys

We bring together whatever you have — CRM and marketing data — not for volume, but to find the pattern. On top, we work with you to define what a real buyer looks like in your terms, and turn it into one clear picture of your best clients.

Input: your closed-won (HubSpot) + marketing data (GA4)
If you’re earlier: the hypotheses from step zero + whatever sales data you have
2

We read the situation behind every win

Anyone can tell you a client was “SaaS, 50 people.” We dig deeper — into how they behaved before they signed, and what was changing around them when they bought. The whole situation, not just the profile. That’s what actually turned them into a buyer — and it’s your real ICP.

Output: your real ICP + an assistant you keep
analytics.lamparalab.com
Lampara Analytics — the assistant building an Ideal Customer Profile from a client's data
Your private analytics assistant — ask in plain English, it answers from your real data.
The handoff

Your ICP carries forward

The first stage learns who buys, at what size, and on what signals. That becomes the target the second stage hunts for. The output of the first is the input of the second.

Then — who’s in-market right now Buying Signals Engine

Find the companies in the same situation as your best buyers

We build you the engine that puts that ICP to work. It watches the market for the situations behind your wins, and checks every match against your ICP before it reaches you.

1

We catch the right signal at the right company

First we map the signals that matter. Then we scan the market for them and check each one against your ICP. A match has to be the right company, in the right situation, at the right moment. Those come to you marked Hot.

Input: your ICP (from the first stage) + live market signals
2

Enrich the company data

We identify the right contact for each company and confirm a working business email before anything sends. No valid address, no send. When the deal calls for it, we reach more than one person on the buying committee.

gtm.lamparalab.com
Lampara Prospects — a prospect's detail: the LinkedIn-jobs signal that surfaced it, the contact and company, why it's Hot, and the operator's qualifying notes.
Every prospect in one place — Hot or Warm, the signal that surfaced them, and the reason it qualified.
Output: in-market companies, each with a contact and the reason it matched
The second handoff

You have the companies. The question is who writes.

Every match arrives with a verified contact and the reason it surfaced — enough for your own team to write the first email. If you’d rather hand it to us, everything below is the part we run.

Then — how we reach those companies GTM System

Write from the reason the company surfaced

Reach with a reason, a personal touch, and speed

We reach the company while its signal is still fresh — that’s the reason we’re writing, and the reason it’s now and not in three months. Every email is built from what the engine found: the signal and the situation behind it. Every line ties back to a fact. Where the reason to write is strongest, the account comes to you flagged — one for your team to write. The rest go out on the sequence, and we test a few angles to see which lands.

Output: replies → meetings → new deals
What most outreach looks like

I know who you are.

I know where you work.

Here’s what we sell.

Can we schedule a call?

How we start conversations

We noticed something changed.

We formed a hypothesis.

We reached out with a relevant question.

Not a sales pitch.

Built to be trusted

Safe with your domain, and your data

Outbound done badly burns domains, annoys prospects, and exposes client data. Our system is built so none of that happens.

The loop closes

The ICP gets sharper with every win

Once outreach is running, replies, meetings and closed deals flow back into the first stage. Each month we look at which signals and segments actually produced results, and sharpen the ICP with you. That’s the dynamic ICP — it doesn’t freeze after the first setup.

What you can take

Three layers. Each one takes you further.

Free Buying Signals Test

Five days, read from the outside: a first ICP and the companies one signal caught. Nothing to connect.

Buying Signals Engine

Your ICP built from your own data, live signals, and in-market companies with contacts.

GTM System

The engine, plus the outreach written from what it found.

See pricing →

Your best clients have one thing in common

It isn’t their industry or their size — it’s a situation. Sometimes it’s already in the deals you’ve won. Sometimes the market shows it first. Either way, that’s what we go find.

Start a free signals test →
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