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How it works

First we learn who actually buys from you. Then we find more like them — while they’re in-market

We start by asking what was happening inside your best clients before they bought. We analyze your closed-won accounts to find the situations that led to a purchase, and turn them into market signals. The result isn’t just automated outbound — it’s outreach triggered by real buying conditions.

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First — who actually buys from you

See the pattern behind your best deals

We build you a Revenue Intelligence system to find out who actually buys from you, and why. Under the hood it’s AI, built on a methodology that won’t let it guess: it loads the definitions you signed off on before it computes, checks every number against your source data, and says “I don’t know” rather than invent. It runs strictly on your data, in your terms.

1

We connect your data to see who really buys

We bring together whatever you have — CRM and marketing data — not for volume, but to find the pattern. On top, we work with you to define what a real buyer looks like in your terms, and turn it into one clear picture of your best clients.

Input: your closed-won (HubSpot) + marketing data (GA4)
2

We read the situation behind every win

Anyone can tell you a client was “SaaS, 50 people.” We dig deeper — into how they behaved before they signed, and what was changing around them when they bought. The whole situation, not just the profile. That’s what actually turned them into a buyer — and it’s your real ICP.

Output: your real ICP + an assistant you keep
analytics.lamparalab.com
Lampara Analytics — the assistant building an Ideal Customer Profile from a client's data
Your private analytics assistant — ask in plain English, it answers from your real data.
The handoff

Your ICP carries forward

The first stage learns who buys, at what size, and on what signals. That becomes the target the second stage hunts for. The output of the first is the input of the second.

Then — grow your pipeline

Build pipeline from companies that match your best buyers

We build you a GTM engine to put that ICP to work and turn it into pipeline. It reaches companies in the same situation as your best buyers, from infrastructure built to keep your domain trusted.

1

We catch the right signal at the right company

First we map the signals that matter. Then we scan the market for them and check each one against your ICP. A match has to be the right company, in the right situation, at the right moment. Those come to you marked Hot.

Input: your ICP (from the first stage) + live market signals
2

Enrich the company data

We identify the right contact for each company and confirm a working business email before anything sends. No valid address, no send. When the deal calls for it, we reach more than one person on the buying committee.

gtm.lamparalab.com
Lampara Prospects — a prospect's detail: the LinkedIn-jobs signal that surfaced it, the contact and company, why it's Hot, and the operator's qualifying notes.
Every prospect in one place — Hot or Warm, the signal that surfaced them, and the reason it qualified.
3

Reach with a reason, a personal touch, and speed

We reach the company while its signal is still fresh — that’s the reason we’re writing, and the reason it’s now and not in three months. The AI drafts each message, tied to what just happened; we review and approve every one by hand before it sends, and try a few angles to see which lands.

Output: replies → meetings → new deals
What most outreach looks like

I know who you are.

I know where you work.

Here’s what we sell.

Can we schedule a call?

How we start conversations

We noticed something changed.

We formed a hypothesis.

We reached out with a relevant question.

Not a sales pitch.

The loop closes

The ICP gets sharper with every win

Replies, meetings and closed deals flow back into the first stage. We see which signals and segments actually produced results, and sharpen the ICP. That’s the dynamic ICP — it doesn’t freeze after the first setup, it gets sharper with every cycle.

Built to be trusted

Safe with your domain, and your data

Outbound done badly burns domains, annoys prospects, and exposes client data. Our system is built so none of that happens.

Your best clients have one thing in common

It isn’t their industry or their size. It’s a pattern, buried in deals you’ve already won. Let’s go find it.

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