About
Revenue Analytics Consultant · Founder, LamparaLab
LinkedInHi, I'm Ana. I work with B2B founders to understand what is actually happening in their data — and why revenue doesn't grow the way it should.
With a background in finance and several years in B2B SaaS (mostly FinTech, US market), I focus on connecting marketing, CRM, and pipeline data to find where things break: where leads drop, which channels waste budget, and where signals stop making sense.
Practical analysis on B2B SaaS revenue, funnel optimization, and growth strategy.
A practical B2B SaaS funnel self-check using 5 questions across web analytics and CRM data. Identify conversion gaps, funnel drop-offs, and where revenue is lost.
Learn how the HEART framework helps you measure product success, choose the right UX metrics, and connect insights directly to revenue.
B2B SaaS Funnel Conversion Benchmarks explained: why strong conversion rates can still hide failing channels, weak cohorts, and early churn signals.