About
Revenue Analytics Consultant · Founder, LamparaLab
LinkedInHi, I'm Ana. I work with B2B founders to understand what is actually happening in their data — and why revenue doesn't grow the way it should.
With a background in finance and several years in B2B SaaS (mostly FinTech, US market), I focus on connecting marketing, CRM, and pipeline data to find where things break: where leads drop, which channels waste budget, and where signals stop making sense.
Practical analysis on B2B SaaS revenue, funnel optimization, and growth strategy.
An ideal customer profile framework for B2B SaaS that reverses customer journey analysis — start from Closed Won deals, derive your ICP from real revenue, then connect HubSpot and GA4 backward to find the patterns that produce revenue.
Connecting Claude to HubSpot and GA4 takes ten minutes. Getting accurate revenue answers takes context engineering, the layer that tells the agent what your data actually means.
Revenue reports show what happened, but rarely explain what to fix or what it costs. Here's how I use SPICED with GA4 and HubSpot data to turn funnel metrics into revenue decisions for B2B SaaS.