A real run

What you get

A category — “B2B SaaS, Series A, 11–150” — is a box anyone can write. It tells you who could buy, not who’s buying now. We build yours from your closed-won: who actually buys from you. Then we catch them the week a signal fires. Here’s a real example — companies scored Hot/Warm.

Your ICP, timed to a signal

From your closed-won — real buyers, not a persona
A situation, not a category — the moment a fit becomes a buyer
Caught in time — the week its signal fires, not months later

gtm.lamparalab.com

Lampara Prospects screen — companies caught on a live hiring signal, each scored Hot or Warm against the ICP.

Step by step

How it works

Send us a request and we’ll get in touch: we talk through your case, see if we can help, and set up the pilot. Then it’s two weeks, and almost nothing required on your side.

1Start

Connect

Open a secure HubSpot link and approve read-only access on HubSpot’s own screen — no password shared
Read-only — we can read your CRM, never change or delete anything
Disconnect any time from your HubSpot settings — that ends our access

Outcome: Connected and read-only — the machine pointed at your market, set up in about two minutes.

2Week 1

Build your ICP

Read your closed-won deals — who actually buys from you
Draft your real ICP — the buying situation, not just a category
Enrich it beyond your CRM — firmographics, funding, headcount and tech stack

Outcome: A first version of your ICP, read from your own wins.

3Week 2

Catch in-market companies

Open one signal channel on your densest signal
Catch companies the week their signal fires, qualified against your ICP
Walk you through the catch and your ICP on a 45-min readout call

Outcome: A live list of in-market companies scored Hot/Warm — and a sharper ICP from the call.

You keep it

Yours to keep — the ICP and the company list are yours, even if you stop here
The recommended next step — turn the list into pipeline: founder contacts and outreach, run for you. That’s the paid build.

gtm.lamparalab.com

Lampara GTM dashboard — the pilot view: today’s activity and the funnel with 22 prospects (5 hot, 17 warm) caught on a LinkedIn hiring signal.

Straight about the limits

What’s included — and what’s not

The free pilot reads what’s already in your HubSpot and gets you a first ICP and a live list of companies — an express version of the full thing. The paid build goes deeper: we structure your data, put it on AI to model the situation behind your closed-won, and keep the channels running so the picture sharpens over time. The pilot shows what’s possible; the build is where it compounds.

Included

A first version of your ICP, built from your data
A list of matching companies, with the reason each one matched
A 45-minute readout call

Not included

Founder contacts and outreach — that’s the paid build
Ongoing channels — the pilot runs once, then stops
Padded numbers — only real in-market fits make the list

Start your free pilot

Best case, you’ve found the start of a pipeline you’ll want to keep running. At minimum, you walk away with a real ICP and a list of companies worth your time — free. Either way you come out ahead, and on read-only access there’s nothing to lose.

How it works ↑

Free for early-access clients · no card required